
The Nokia N8 smartphone
Nokia has unveiled details of its first phone with new Symbian 3
software, designed to challenge the iPhone and BlackBerry at the
high-end of the market.
Last week Nokia cut its profit outlook and delayed the sales launch
of Symbian 3 phones until the third quarter, sending its shares sharply
lower.
"Nokia is reacting to the fire alarm," said Swedbank analyst Jari
Honko.
Nokia, which has yet to show the phone to journalists or analysts,
is counting on the new software to start clawing back market share lost
to the company's new rivals.
However, analysts said the new model and software upgrade at best
put Nokia on par with features already available to consumers of
Google's Android software, or Sony Ericsson, which has sold a
12-megapixel camera phone since 2009.
"Symbian 3 is evolutionary not revolutionary, but N8, if reliable,
is a first step in efforts to make Nokia's high-end phones credible
again," said Ben Wood, head of research at CCS Insight.
The new N8 flagship model will have a 12 megapixel camera, 3.5-inch
touch screen and retail for 370 euros (NZ$680), excluding subsidies and
taxes, Nokia said in a press release.
Analysts said it was unclear how much of an impact the phone will
have on third-quarter results as it goes on sale only in selected
markets during the quarter.
"I believe it will slightly calm the markets. It does not solve all
of Nokia's problems, but it is an important first step," said Nordea
analyst Sami Sarkamies.
Nokia lacks a top-range model to challenge Apple's iPhone three
years after its launch. Its last high-end hit phone was the N95, which
was unveiled in 2006.
"Nokia is expected to catch up with rivals, but we will know more
about this only when the first independent reviews are published. The
first ones are quite mixed," said Swedbank's Honko.
The first review of the new phone, published by Russian blogger
Eldar Murtazin - who has a strong track record of scooping unveiled
Nokia phones - slammed the new model.
"It's the same as it was before with the same sauce, but with small
changes in functionality," Murtazin wrote in www.mobile-review.com.
"We have the impression that ... rival producers have mixed with
Nokia and are sabotaging and purposefully destroying the Nokia brand.
This is the only explanation to what is happening," he wrote.
Like the iPhone, the new N8 comes with a fixed battery. So far Nokia
phones have as a standard had removable and replaceable batteries.